| 1.
|
The Internet is the
World’s Best Salesman:
 | Your company is open for business 24 -
7 - 365.
|
 | Present your message to the World. |
 | Another communications channel
for your current and future clients. |
 | Another channel to sell, support and
enhance your business. |
|
| 2.
|
Internet Explosion:
 | 71% of all American business owners
have, or are planning to have web sites! |
 | Every 1.6 seconds, 24 hours a day,
seven days a week, new person is getting online. (70,000 new
people every day). |
 | There are approximately 400,000 people
are online right now. |
|
| 3.
|
Costs Per Sale:
Typically, the 'costs per sale' breakdowns are:
 | Yellow pages - US$ 5094 |
 | Newspapers - US$ 690 |
 | Sector-specific print media - US$ 597
|
 | Yard signs - US$ 341 |
 | Online Marketing - US$ 60 |
These costs may vary . The Internet
provides an relatively inexpensive method to communicate your
company's message.
|
| 4.
|
Competition:
 | Your Competition alone is good reason
why you need a Web Presence. |
 | In order to compete, you must match
the marketing power of your competition. |
|
| 5.
|
Level Playing
Field:
 | A small business can establish a
presence on the Internet as a bigger company. |
|
| 6.
|
Cost Effective
Means To Advertise:
 | Most cost effective means to
advertise. |
 | You can reposition your marketing
message to a changing marketplace with relative ease and low
cost. |
 | Significant savings when compared to
printing costs of Brochures, "Slicks" and other printed marketing
material. |
 | Never outdated. |
|
| 7.
|
Development Cost:
 | Extremely low development and
distribution cost. |
 | Compared to costs of promoting your
business in traditional media, a web site is the most effective form
of marketing. |
|
| 8.
|
New Products
and Product Information Current:
 | New Products can be introduced and
described quickly. |
 | You can change Product and Services information
on a web site, so your marketing material is always accurate.
|
 | You can support your products with the
internet with FAQ's , Support information and product surveys.
|
|
| 9.
|
Your
Web site has virtually unlimited grow capabilities.
 | You site grows with your business. |
 | Expansion is simple and cost is
incremental and relatively low. |
|
| 10.
|
Work away from the
office:
 | You and your employees can have your
business
Internet activities managed from home (a part-time
employee or employee on maternity leave for example).
|
 | When you travel, you can continue to
conduct your business. |
 | With a secure integrate data base, you
can integrate business functions and develop a virtual business
environment for both the internal operations and the
interactions with your clients. |
|
| |
|
| 11.
|
Promoting Your
Business:
 | You control your message. |
 | You control your message with an
up-to-date, accurate presentation of the benefits of doing
business with your company. |
 | You make it easy for clients to
communicate with you. |
|
|
|

The World Wide Web is a system of Internet servers that
supports hypertext to access several Internet protocols on a single interface.
The World Wide Web is often abbreviated as the Web or WWW.
The World Wide Web was developed in 1989 by Tim
Berners-Lee of the European Particle Physics Lab (CERN) in Switzerland. The
initial purpose of the Web was to use networked hypertext to facilitate
communication among its members, who were located in several countries. Word was
soon spread beyond CERN, and a rapid growth in the number of both developers and
users ensued. In addition to hypertext, the Web began to incorporate graphics,
video, and sound. The use of the Web has now reached global proportions.
Almost every protocol type available on the Internet is
accessible on the Web. Internet protocols are sets of rules that allow
for intermachine communication on the Internet. The following major protocols
are accessible on the Web:

Many other protocols are available on the Web. To name
just one example, the Voice over Internet Protocol (VoIP) allows users to place
a telephone call over the Web.
The World Wide Web provides a single interface for
accessing all these protocols. This creates a convenient and user-friendly
environment. It is no longer necessary to be conversant in these protocols
within separate, command-level environments. The Web gathers together these
protocols into a single system. Because of this feature, and because of the
Web's ability to work with multimedia and advanced programming languages, the
World Wide Web is the most popular component of the Internet.
Lets
look at a web site. Out on a Web server somewhere, there is an
addressable file containing your information that describes your web site
definition. This definition is interpreted by the web browser of
your choice. The web browser then uses this definition and 'paints' the
monitor with your page. The browser also permits you to move about the web
site using 'links'. There are two types of links. Those that
navigate within the site and those that go beyond the site to other web sites
for information. The site may contain several types of files. Some
of these are textual in nature, some are pictures and some can be movies.
Some web sites permit the user to enter information.
Others allow the user to create new information for example a Loan Payment
calculator or a Map based on address information.
You will discover some sites are easy to use; others
more difficult. Site Design is a consideration. It is the 'feeling'
a client has when leaving your site that makes the difference.
The Internet has become as necessary to the business of
business as the telephone.
Your clients use the Internet. Allow them to
Integrate their activities to yours.

So how can OSG7 help you?